Consumers make about 95% of their decisions without conscious awareness. Attention Check objectively maps out their behavior by using biometrics such as eye tracking, skin conductance, and brain activity. In this way we tap into the non-conscious processes that truly underlie human behavior. In addition we run large N (e.g. 1000) online psychological experiments and cleverly designed questionnaires. With these methods we generate valuable insights to assist our clients in making key strategic decisions that increase business performance and improve the customer experience.
Climate change is affecting extreme weather – we identify how and when society is at risk Beyond Weather predictability could provide societies with valuable information on weather-related risk, allowing decision-makers to initiate early warning action plans and to optimize resource management. Using Artificial Intelligence (AI), we are developing a rigorous data-driven framework that enables automatic […]
We create Smart Campus Tools. We use sensors and data to improve campus experience for students, while also innovating campus management for the University. We started to develop the PLEQ-app, a study spot finder based on real time occupancy data of study rooms around campus. We want to create the future campus. A campus where […]
Bug hunting with DBugIT Suboptimal testing of software creates problems, such as delayed trains, financial losses and even accidents with losses of human lives. However, students consider sofwtare testing as a boring and unrewarding activity. We are DBugIT and we aim to change this situation and bring fun and excitement in software testing education. Our […]