Consumers make about 95% of their decisions without conscious awareness. Attention Architects objectively maps out their behavior by using biometrics such as eye tracking, skin conductance, and brain activity. In this way we tap into the non-conscious processes that truly underlie human behavior. In addition we run large N (e.g. 1000) online psychological experiments and cleverly designed questionnaires. With these methods we generate valuable insights to assist our clients in making key strategic decisions that increase business performance and improve the customer experience.
The Throwable Fire Extinguisher, Be smart. Be safe. We are developing an easy to use, throwable fire extinguisher, able to help parents and families with kids who want to be protected and be safe from small domestic fire accidents. Our device will solve the problem of people’s inexperience in using the traditional fire extinguisher due […]
Calibration-free webcam eye-tracker based on deep learning DeepEye records eye movements using a regular webcam and cutting-edge AI algorithms. Eye-tracking is widely used to understand how humans process information. This information provides solutions for scientific research, marketing & advertising, building human-computer interfaces, and diagnosing mental disorders. DeepEye is designed to make eye-tracking available to everyone […]
Economical and easy use of eddy current based testing of carbon fiber composite and metals Eddy Lite provides economical and easy use of eddy current techniques to test materials and structures exploiting novel developments in integrated sensors and robotic scanning. The focus is on Carbon Fiber Reinforced Plastics (CFRP) used in strong lightweight structures found in […]