Consumers make about 95% of their decisions without conscious awareness. Attention Architects objectively maps out their behavior by using biometrics such as eye tracking, skin conductance, and brain activity. In this way we tap into the non-conscious processes that truly underlie human behavior. In addition we run large N (e.g. 1000) online psychological experiments and cleverly designed questionnaires. With these methods we generate valuable insights to assist our clients in making key strategic decisions that increase business performance and improve the customer experience.
Offers custom solutions using a combination of hard- and software with wireless data transfer (NFC) technology. This combination allows both big and small companies alike to have better and faster insight in internal processes. With our custom designed terminals we can register activities which then can be analysed through an app. Some examples would be: […]
Non-invasive, continuous glucose monitoring Diabetes has reached epidemic proportions worldwide. The first step in patient care is to regularly monitor glucose. The conventional approach requires blood samples and is therefore invasive and uncomfortable for patients. GlucoEasy aims to demonstrate an innovation in non-invasive glucose detection. Our long term vision is to develop smart wearables for […]
The intelligent boxing bag for immediate, accurate, and reliable monitoring of impact force Strike-f(x) is an intelligent boxing bag for immediate, accurate, and reliable monitoring of impact force. Strike-f(x) is designed to give individuals total freedom of movement – to punch, kick, knee, tackle – and, yet, have accurate and reliable feedback about the force, […]